ADT Security Services actively supports events, athletic teams and leagues, plus entertainment and sports venues in the neighborhoods where we do business across North America. ADT's focus is on major platforms with national reach including Arena Football, LPGA and PGA sanctioned events as well as other professional sports. Through the activation of these programs, ADT strives to give back to the communities in which it serves.
Never one to stand on the sidelines, ADT prides itself on being an active corporate citizen to the communities in which it serves. Indeed, ADT is a company committed to making a difference. This spirit comes to life through ADT's donation of security systems to victims of domestic violence through its AWARE® program (Abused Women's Active Response and Emergency) and its support of organizations like the National Crime Prevention Council, a private, non-profit organization whose mission is to "Help Take A Bite Out of Crime," the popular mantra of its mascot McGruff the Crime Dog.
The following sponsorships and programs help ADT extend its reach into communities across the country and across the globe.
Arenas
Bank Atlantic Center ADT is a corporate sponsor and official electronic security provider for The Bank Atlantic Center, “The Center of It All” for family entertainment in South Florida and home of the Florida Panthers ice hockey team. It is an 872,000 square-foot facility which seats 19,250 for hockey and 20,000 for basketball, family shows and concerts. There are 74 private suites, two party suites, eight co-op suites, two skyview terraces and 2,236 club seats. Through its sponsorship, ADT holds the naming rights for the BankAtlantic Center’s Private Club on the Lexus Club Level. The ADT Club provides fans a true VIP, high-end sports and entertainment experience they have come to expect at the Bank Atlantic Center.
The Home Depot Center and the ADT Event Center ADT is a founding partner of the Home Depot Center – one of the most significant training centers for amateur athletes in the country. This Olympic-sanctioned training center opened in July 2003 and hosts year-round world-class international events. The venue also hosts a variety of Olympic sports including soccer, tennis, track and field and cycling – setting the stage to link the youth of today and the Olympians of tomorrow. The unique state-of-the-art training complex is set on 125-acres approximately 10 miles south of downtown Los Angeles on the campus of California State University Dominguez Hills.
The most formidable aspect of ADT’s sponsorship is its entitlement of the ADT EVENT CENTER. The Event Center is the only enclosed World Class velodrome between Sydney and London and provides up to 50,000 square feet of event space and 2,500 seats for fans. Through its sponsorship of the Home Depot Center, ADT is making a difference in youth and in American athletes through the development, training and competition provided by athletics and to develop character through competition. The project is owned and operated by AEG (Anschutz Entertainment Group), on of the leading sports and entertainment presenters in the world.
Pepsi Center ADT is the “Official and Exclusive” security provider of Pepsi Center, one of the nation's finest sports and entertainment facilities, represents the best of Colorado and the Rocky Mountain West.
Since opening October 1, 1999 with a sold-out performance by Celine Dion, Pepsi Center has hosted a wide variety of events including hockey and basketball games, musical acts, ice extravaganzas and circuses.
Pepsi Center occupies a 4.6-acre footprint in Denver's central Platte Valley. With more than 675,000 square feet of building space, the five-level facility is a premier sports and entertainment destination. Home of the NBA's Denver Nuggets, NHL's Colorado Avalanche, AFL's Colorado Crush and NLL’s Colorado Mammoth, Pepsi Center seats 19,099 for basketball games and 18,007 for hockey, arena football and lacrosse games. Depending on stage configuration, Pepsi Center seats between 500 and 20,000 for concerts and other events.
Athletes
Greg Norman ADT has formed a strategic alliance with Greg Norman, World Golf Hall of Fame member and winner of 91 international titles. Norman, one of the most recognizable and charismatic figures in professional golf, will help with the promotion and sale of ADT products on a global basis and make several personal appearances on behalf of ADT.
Events
ADT Championship The ADT Championship is the widely anticipated season-ending event of the LPGA season, set amongst the waterfalls and luscious tropical trees of the Trump International Golf Course in West Palm Beach. Lorena Ochoa of Mexico emerged as the winner of the 2007 ADT Championship (November 14 – 18), taking home the title and the $1 million first prize, the largest paycheck in women’s golf. The 2008 tourney is set for November 20-23.
A play-off structure was introduced in 2006 making the qualifying process more difficult and rigorous than ever before. In this new format, 32 players qualify for the ADT Championship through the LPGA Playoffs 2007, a year-long competitive structure that splits the official LPGA season into two halves and culminates at the ADT Championship. Ten players from each half qualify for the ADT Championship using a performance-based points system—ADT Points—throughout the year. Two additional wildcards will be determined following The Mitchell Company LPGA Tournament of Champions. In addition, ten spots will be awarded to the victors of Winner events, which are defined as all official LPGA Tour events with a purse of at least $2 million.
Once the Championship begins, players then have to survive two cuts, one after 36 holes and another after 54 holes, to make it to the championship round. On the final day, eight players have a shootout for $1 million, the largest first-place prize in women's golf.
ADT Golf Skills Challenge In the ADT Golf Skills Challenge, some of the world’s best golfers are paired with current and former professional athletes and other celebrities. The teams are put to the ultimate test of their golf abilities through a series of nine skills: long drive, greenside bunker, putting, long iron, trouble shot, pitch shot, fairway bunker, short iron and chip shot. The 2007 event was taped for television on November 5 at The Fairmont Turnberry Isle Resort & Club in Miami, FL. The 2008 event is set for Nov. 2-4.
The ADT Skills Challenge is among the longest running events from golf’s so-called “Challenge Season.” It is etched on the calendar as the only golf on network television (NBC) in late December, when the sport is in its off season. All eight players will wear microphones as part of an elaborate production that showcases great shot-making and player personalities.
The 2007 ADT Skills lineup included:
Natalie Gulbis, top LPGA pro, winner of the 2007 Evian Masters and member of both the 2005 and 2007 victorious U.S. Solheim Cup teams, and John Elway, the NFL Hall of Famer and two-time Super Bowl Champion quarterback of the Denver Broncos.
Bubba Watson, arguably the tour’s longest player and the fifth place finisher in the 2007 U.S. Open, and Dan Marino, NFL Hall of Famer and former Miami Dolphins’ great who holds the NFL records for single season and career passing yards.
Greg Norman, golf icon and member of the World Golf Hall of Fame - affectionately known by fans as the “Great White Shark”, and New York Yankees standout Roger Clemens, one of the best pitchers in baseball history.
Peter Jacobsen, winner of the 2004 U.S. Senior Open and the 2005 Senior Players Championship, plus ADT Skills Champion in 1992, 1993 and 2005, and future NFL Hall of Famer Jerry Rice, the consensus greatest wide receiver in NFL history.
AMGEN Tour of California ADT is a founding partner of the Amgen Tour of California. The Tour de France-style race, in its third year, makes its way through 12 host cities down the coast of California, including the California Redwoods and wine country, along a demanding 650-mile course. The eight-day race starts with a prologue on Sunday, February 17 in San Francisco and concludes on Sunday, February 24 along the picturesque Long Beach California coastline.
Media
NBC Sports Update Desk ADT has enjoyed a great partnership with NBC Sports through its longtime sponsorship of the popular ADT Golf Skills Challenge and subsequently signed on as the title sponsor of the NBC Sports Update desk, a live update providing up-to-the-minute coverage of major sporting events.
Teams/Leagues
Arena Football ADT has been a Founding Sponsor and Official Electronic Security Partner of the Arena Football League since 2001. On the strength of its Mission Statement and Fans' Bill of Rights, the Arena Football League is the second longest running football league in U.S. history and marks it 22nd season in 2008 and is often recognized as one of the nation's most affordable and fan-friendly leagues.
A key component of ADT's sponsorship is the ADT defensive honors, including the "ADT Defensive Player of the Year" award given annually to the AFL's top defensive player. ADT also sponsors all game, weekly and monthly defensive honors. ADT is also a sponsor of the AFL’s ArenaBowl championship game, set for July 27, 2008.
NJ Nets ADT is a sponsor of the New Jersey Nets, a popular NBA team, and title sponsor of the courtside section (ADT Courtside Club) at the Nets’ home court -- the Continental Airlines Arena.
ADT Security Services actively supports events, athletic teams and leagues, plus entertainment and sports venues in the neighborhoods where we do business across North America. ADT's focus is on major platforms with national reach including Arena Football, LPGA and PGA sanctioned events as well as other professional sports. Through the activation of these programs, ADT strives to give back to the communities in which it serves.
